Post by account_disabled on Dec 2, 2023 5:05:35 GMT
All respondents surveyed said they had used their time under lockdown productively to grow their business.
Unsurprisingly, the majority have started focusing on what they can offer online, and building up their digital marketing strategies, with creating new content (88%) and online offers (60%), holding or attending online events (60%), connecting with customers (57%), and upskilling (55%) as the most common things to do over lockdown.
Some stated they’d had some positive outcomes as a result of Covid-19, including an increase in online sales, having more time to focus on marketing, growth in their mailing list, learning new things, new product Country Email List launches, and getting to know their customers better.
The most common new skills for people to develop were learning SEO (25%), social media (13%), learning a new language (3.2%), data skills (3.2%), and PR (3.2%).
The businesses surveyed were from a mixture of industries, but the most common sectors were B2B services (28%), beauty, health & wellbeing (18%), retail (18%), software/ tech (7%), and travel (5%).
The Business Challenges Faced
The most common challenges to businesses were fewer sales (54%), followed by having to reschedule product launches and events (54%), struggling to pay staff and business costs (18%), and affecting investment opportunities (18%).