Post by account_disabled on Dec 2, 2023 10:14:07 GMT
as is can (also) work very wellAdvantage+ Shopping is a special campaign. In a sense, it's a bit of a black box since we have no control over the audience and placements.It may no longer give the same results as when it was launched or may drop in performance in a surprising way.As you now know, your only optimization lever is creativity!So if you have done creative rotations, added new ads that have performed well in the past and the results are not coming back, then one possibility that I invite
you to explore is simply to duplicate it and relaunch it as is. (same creations) so that she can regain her splendor!This is what we did for an advertiser with whom we have been working since the beginning of the year.Without really knowing why, this brand's Advantage+ Shopping campaign stopped working within a few weeks.Initially, the campaign generated 31 sales in just a few days of broadcast, with an ROAS of 4.79 and a CPA which was the lowest on the account at €11.59.During the last week of the current month, this campaign increased to
2.04 ROAS and a CPA of €22.25, doubleSo, to turn around p Europe Cell Phone Number List erformance, David Schokkaert , Performance Manager at DHS Digital, tried something radical.He simply deactivated this campaign to recreate a completely identical new one and with the same creatives.Ina few weeks, we scaled this new campaign to reach €2,261.13 in expenses, 145 sales at a CPA of €15.59 and an ROAS of 3.87 (knowing that the average of all campaigns in the account is at 3.49 ROAS).A very simple and quick change, but paying.ConclusionYou understood it by reading
this article! I'm pretty excited about Advantage+ ShoppingThis campaign has clearly worked miracles for some of our clients and we have learned a lot from it which I have shared with you in this article.Take the time to test the Advantage+ Shopping campaign on your account and remember that this campaign performs best with creatives that already have proven profitability potential!And if you don't have the time (or the desire) to test all these new features that Facebook offers to boost the performance of your account, my agency can do it for you Simply contact me to tell me about your project and obtain a free diagnosis of your current campaigns.Let me start this article with two questions.Do you think your Facebook posts are getting the visibility you want? Would you like to appear in people's news feeds more often?If your answer to any of these 2 questions is yes, keep reading. This article was written for you.First of all, if few people see your posts, that's normal.
you to explore is simply to duplicate it and relaunch it as is. (same creations) so that she can regain her splendor!This is what we did for an advertiser with whom we have been working since the beginning of the year.Without really knowing why, this brand's Advantage+ Shopping campaign stopped working within a few weeks.Initially, the campaign generated 31 sales in just a few days of broadcast, with an ROAS of 4.79 and a CPA which was the lowest on the account at €11.59.During the last week of the current month, this campaign increased to
2.04 ROAS and a CPA of €22.25, doubleSo, to turn around p Europe Cell Phone Number List erformance, David Schokkaert , Performance Manager at DHS Digital, tried something radical.He simply deactivated this campaign to recreate a completely identical new one and with the same creatives.Ina few weeks, we scaled this new campaign to reach €2,261.13 in expenses, 145 sales at a CPA of €15.59 and an ROAS of 3.87 (knowing that the average of all campaigns in the account is at 3.49 ROAS).A very simple and quick change, but paying.ConclusionYou understood it by reading
this article! I'm pretty excited about Advantage+ ShoppingThis campaign has clearly worked miracles for some of our clients and we have learned a lot from it which I have shared with you in this article.Take the time to test the Advantage+ Shopping campaign on your account and remember that this campaign performs best with creatives that already have proven profitability potential!And if you don't have the time (or the desire) to test all these new features that Facebook offers to boost the performance of your account, my agency can do it for you Simply contact me to tell me about your project and obtain a free diagnosis of your current campaigns.Let me start this article with two questions.Do you think your Facebook posts are getting the visibility you want? Would you like to appear in people's news feeds more often?If your answer to any of these 2 questions is yes, keep reading. This article was written for you.First of all, if few people see your posts, that's normal.