Post by account_disabled on Dec 6, 2023 8:59:58 GMT
That is why we must know how we can apply that knowledge to complement the techniques we currently practice. One of the skills of marketing is the power it has to reach a large number of people through techniques that allow you to promote a product, service or brand. This is because before choosing the best strategy, you think about the target audience. Therefore, let's learn a little more about this audience, how it is built and what it is for. Will you accompany me? What is the target audience? The target audience is a group of people that meets the general characteristics of the individuals who consume or need our product, service or brand .
We can define our target audience through some Phone Number List demographic criteria, such as age, sex and socioeconomic level . This information can be complemented with some other data, according to the segment in which we operate. Each type of audience demands a different treatment; addressing a 63-year-old woman is not the same as addressing a 22-year-old young man, for example. Based on the definition of a target audience, it is easier to choose the paths to reach the audience you want to conquer. How is the target audience built? To build the target audience for your business you have to know some characteristics of the group you want to become future customers .
The essential data you need about them are: gender; age; location; social class; purchasing power; training; main consumption habits. With this data you can now create your target audience, considering the ranges of the majority. Here is an example of a target audience: "Women, between 35 and 40 years old, who reside in the city of Quito, class B, with monthly income between 700 and 1200 dollars, with higher education, who make monthly purchases in large supermarkets." What is the target audience for? Being clear about the target audience of a brand, the following can be defined: The language to be used when talking to them As I told you before, it is very different to talk to men and women with quite different age ranges.
We can define our target audience through some Phone Number List demographic criteria, such as age, sex and socioeconomic level . This information can be complemented with some other data, according to the segment in which we operate. Each type of audience demands a different treatment; addressing a 63-year-old woman is not the same as addressing a 22-year-old young man, for example. Based on the definition of a target audience, it is easier to choose the paths to reach the audience you want to conquer. How is the target audience built? To build the target audience for your business you have to know some characteristics of the group you want to become future customers .
The essential data you need about them are: gender; age; location; social class; purchasing power; training; main consumption habits. With this data you can now create your target audience, considering the ranges of the majority. Here is an example of a target audience: "Women, between 35 and 40 years old, who reside in the city of Quito, class B, with monthly income between 700 and 1200 dollars, with higher education, who make monthly purchases in large supermarkets." What is the target audience for? Being clear about the target audience of a brand, the following can be defined: The language to be used when talking to them As I told you before, it is very different to talk to men and women with quite different age ranges.